Bossing It: Seeing Things from Different Angles with Asori Soto

Producer/director and the founder of production company Easy Mondays on growing up with a spy as a father, always being observant and perseverance

Asori Soto, an accomplished producer/director and the founder of production company Easy Mondays. Based in New York, Asori founded Easy Mondays to oversee the management and production of commercials and content featuring historically underrepresented directors in the US. With Easy Mondays, Asori has executed successful campaigns globally and established an extensive network of international production partners. 

Emphasising the significance of representation in storytelling, Asori believes in curating the EM roster to contribute to a contemporary vision of the world. His primary commitment lies in supporting creatively and economically underrepresented artists to share compelling stories that resonate with global audiences.

Currently, Asori and Easy Mondays are focused on developing content and advancing the commercial careers of the directors they represent.