Cardi B and Offset Share an Intimate Moment with Directing Team LOBOS for McDonald’s

Easy Mondays produced the social content piece, part of the larger campaign that aired on Game Day

It is apt that "The Cardi B & Offset Meal," created for McDonald's via agency Golin, produced by Easy Mondays, and directed by LOBOS (the team comprising director/dps Carmelo Varela and Andrew Garcia), is intended for presentation online on and social media. The :56 conversation distinguishes itself from the commercial that aired on the Super Bowl (and is separate from the “Knowing Their Order” portion of the campaign – which the directing duo did not shoot) as a simple, intimate, and organic piece, just a sweet couple talking about their relationship. 

“Carmelo and I love to let real-life moments unfold within our takes,” said Garcia. “For us, it's always less about what needs to be said and more about what feels right in the moment. We knew Cardi and Offset felt comfortable letting their personalities lead the story, versus having our script dictate every beat. So, we really leaned into that angle.”