Celebrate La Familia with Cholula

Cholula project marks Easy Mondays director Alina Montero’s first assignment for her new US production home.

From the moment she won the Cholula hot sauce project that would be her first outing with US production company Easy Mondays, Latina filmmakerAlina Montero sensed there was more toLa Familia than the title of the spot. 

“To team up with Easy Mondays is like being on a trip with a bunch of cool-geek-responsible-foodie friends who push everything to make the production process into the most perfect, unforgettable adventure you've ever had,” she says now. “They're careful and precise but also warm and always cheery.” “La Familia” - infused with warmth and laughter of its own, plus mouthwatering dishes, is one of two spots created via Fitzco and produced by Easy Mondays for Cholula (the other isShake). The campaign celebrates Cholula’s authentic Mexican heritage, as its signature wood-capped bottle is passed from kitchen to kitchen, and table to table, in homes and restaurants.