Dear Friend and Easy Mondays Forge North American Partnership

Strategic move will see Dear Friend and Easy Mondays launch a borderless production model, enabling visionary directors to work fluidly across markets

Toronto based production company Dear Friend has announced its collaboration with New York based Easy Mondays to launch a cross border partnership designed to meet the growing demand for borderless production.

The alliance has been two years in the making, built intentionally to give agencies and brands the freedom to work fluidly across Canada and the US. Featured directors from both companies will now be able to work interchangeably in either market, offering clients greater creative and logistical mobility.

“This is more than a partnership to us, it’s a friendship (...) We’ve built it on shared ambition, aligned taste, and the belief that together we can elevate work on both sides of the border.”

— Garth Collins, partner and managing director at Dear Friend.

The partnership has already been tested through multiple 2025 productions, where teams from both companies collaborated seamlessly.

"We share a clear vision of the destination and what we’re building toward.” He added “We trust each other and have built a deep understanding over time, with real certainty about the potential of what we’re creating. We’re in constant communication, not just about leads or active jobs, but about the bigger journey we’re on together."

— ​Asori Soto, founder and executive producer at Easy Mondays.