Diageo shows us how to host a sunlit soiree

After the heartwarming success of the holiday season, Diageo is back with a new springtime spot, once again directed by the talented Rocio Crudo, represented by Easy Mondays in the US.

Just like the holiday spot, this new springtime creation is a testament to the collaborative effort between Diageo, Bakery Agency, and director Crudo. Reflecting on collaborating, “I enjoyed working with Bakery a lot. They have a great vision and were super open to hearing our proposal as a team, and we felt a lot of support in even the small ideas which counts so much. Together, we designed every detail to build a memorable and real experience for us, for them, and the viewer.”