MLB Celebrates Latin Baseball Culture in Campaign with Marcello Hernández & Myke Towers

MLB is celebrating baseball in a new campaign featuring SNL’s Marcello Hernández and singer Myke Towers. It was produced in conjunction with Remezcla Creative Agency.

The campaign, titled “El Béisbol es Otra Cosa” or “Baseball is Something Else” also features many of the game’s biggest Latino stars, like Francisco Lindor, Elly De La Cruz, Randy Arozarena and Jordan Alvarez, and includes highlights of the nine different Latin American countries represented in the Major Leagues.