MLB Releases ‘El Béisbol Es Otra Cosa’ Ad Campaign Highlighting Latin Players And Fans

Today, Major League Baseball rolls out a dedicated fan campaign that highlights Latin players and fans. Entitled “El Béisbol es Otra Cosa” (Baseball is Something Else), it features players and celebrities celebrating Latine culture in baseball.

The brand spot of the campaign, features stars Marcello Hernández, Cuban/Dominican stand-up comedian, writer, actor, currently a featured player on Saturday Night Live & Puerto Rican GRAMMY Award-nominated rapper and singer Myke Towers. A host of Latino MLB stars are featured in the campaign, including Francisco Lindor of the New York Mets, Elly De La Cruz of the Cincinnati Reds, Randy Arozarena of the Tampa Bay Rays, Yordan Alvarez of the Houston Astros, and more. Content for the campaign will be updated throughout the season with players and events including the All-Star Game and Players’ Weekend.

The creative agency Remezcla did the “El Béisbol es Otra Cosa” campaign with the film being directed by Lobos, a director duo of Carmelo Varela and Andrew Garcia.