PATRÓN TEQUILA AND BECKY G DEBUT OUR RAINWATER PROJECT LIMITED-EDITION PATRÓN SILVER INSPIRED BY A SIMPLE BELIEF: EVERY DROP COUNTS
Our Rainwater Project Limited-Edition PATRÓN Silver pairs a collectible tin and a highly limited bottle drop alongside a collaboration with Isla Urbana to bring reliable water access to more households across Jalisco.
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PATRÓN Tequila and longtime partner Becky G—the global superstar and proud Mexican-American artist—today unveiled their most personal collaboration yet: Our Rainwater Project Limited-Edition PATRÓN Silver. This highly-limited collectible release is anchored by an exclusive drop of a custom PATRÓN Silver bottle designed by Becky G herself. Inspired by the power and importance of water, the collection brings attention to the reality that reliable water access isn't always within reach for households across Jalisco, Mexico.
Launching alongside the collection is a documentary-style piece featuring Becky G that captures the stories of households across Jalisco and the impact rainwater harvesting systems from Isla Urbana can have in their communities. Through personal experiences and firsthand moments, the film offers a closer look at the people behind this initiative and the shared commitment that inspired our Rainwater Project Limited-Edition PATRÓN Silver.