Rocío Crudo Captures a Generation Falling Back in Love with Analogue

Something interesting has been happening visually over the last few years, especially with younger generations. In the middle of hyper-curated feeds, AI imagery, and endless polished content, people have started gravitating back toward things that feel tactile. Disposable cameras. Vinyls. Film grain. DVDs. Scrapbooks. Camcorders. Blurry flash photography. Even cassette tapes. Imperfect memories. There’s a growing hunger for texture again, for proof that a real person was there touching the image.

Director Rocío Crudo has been tapping into that shift in a way that feels instinctive rather than trend-driven.