Why the Biggest Names Trust Lobos with Their Social Campaigns

From Sue Bird and Diana Taurasi to Megan Rapinoe and J Balvin, the directing duo reveal how they build social-first worlds around celebrity campaigns.

LOBOS is a directing duo who have built a reputation for something that allows them to stay ahead of the marketing curb with their ability to create an entirely separate world of social content with celebrities.

Celebrities like Sue Bird & Diana Taurasi for Capital One, Lindsey Vonn for Delta, Megan Rapinoe for Google, J Balvin for Miller Lite and everyone’s favourite travel companion Rimowa. They've managed to develop a process for capturing artists at their most natural, on a live set, in between takes, inside a world that's already been built for the camera.

Here, they talk about the work that shaped that practice and why they think it's the most underrated format to direct.